Our Story
Manifesto
In the sunny and fragrant universe of Morocco, in the heart of the Marrakech region and the majestic Atlas Mountains, LIYA PARFUM PARIS is born. A brand that derives its origin and essence from this millennial kingdom, carrying an invaluable heritage of traditions and ways of life.
In Morocco, aromatic and medicinal plants have thrived for centuries, nourished by fertile land and cared for by dedicated women and men committed to preserving this unique terroir. It is in this exceptional land that LIYA PARFUM PARIS finds its deep inspiration, where scents and colors blend to create unforgettable olfactory experiences.
Generosity, joy, and peace are the values that characterize our essence. We believe that perfumery goes beyond the art of creating exquisite fragrances. It should embody inner and outer beauty, evoke emotions, and tell stories. That is why LIYA PARFUM PARIS is committed to sharing these values with you through our unique creations.
To bring this inspiration to life, we chose to establish ourselves in the world capital of perfumery, Grasse. This mythical city is the cradle of perfume, inscribed in the intangible heritage of humanity. Here, we draw all the know-how, art, and passion that make each LIYA PARFUM PARIS fragrance an exceptional sensory experience.
LIYA PARFUM PARIS - The art of perfumery, the soul of Morocco, the magic of Grasse.
We are proud to create perfumes that transcend borders, awaken the senses, and capture the very essence of our worldview. LIYA PARFUM PARIS invites you on an olfactory journey at the heart of beauty, tradition, and emotion. Welcome to our fragrant universe, where each note tells a story, where each fragrance embodies an emotion, and where each bottle contains the quintessence of our passion.
The Founder: A Story of Passion
Aïcha is much more than a perfume creator. She is a woman whose every aspect of life is deeply rooted in her identity, her origins, and her passion. Each letter of "LIYA" represents the initials of her four precious children, an infinite source of inspiration. Aïcha embodies the love for her homeland, that of the majestic Atlas Mountains, the Marrakech region, and her beloved country, Morocco. She is imbued with the richness of this millennial land, where traditions and know-how are an invaluable source of well-being.
For over 20 years, Aïcha has been passionate about aromatic and medicinal plants. She has explored the secrets of phytotherapy, naturopathy, and olfactotherapy, seeking to reveal their power to the world. Aïcha is a woman with a plural and universal identity. Born in Paris, of Tunisian origin, Moroccan at heart, and Berber by tradition, she embodies the cultural diversity that enriches our world.
She has self-taught herself in holistic care, combining her knowledge of phytotherapy, her passion for naturopathy, and her mastery of olfactotherapy. Her personal journey reflects her commitment to health and well-being. It was only natural for her to enter the world of perfumery to share her vision and values, bringing a breath of fresh air to conventional perfumery.
Aïcha is a sensitive and passionate woman, living in the spirit of sharing and what brings human beings together in their humanistic values. The brand LIYA PARFUM PARIS is much more than a creation; it is an inspiration. It is the expression of a deep personal story, the result of a sincere desire to share emotions and create perfumes that transcend borders. Each fragrance tells a story, and each bottle contains the essence of love, passion, and commitment from our creator, Aïcha.
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