Our History
Manifesto
In the sunny and fragrant world of Morocco, in the heart of the Marrakech region and the majestic Atlas Mountains, LIYA PARFUM PARIS was born. A brand that draws its origin and essence from this ancient kingdom, bearer of an inestimable heritage of traditions and savoir-vivre.
In Morocco, aromatic and medicinal plants have thrived for centuries, nourished by fertile soil and pampered by women and men dedicated to preserving this unique terroir. It is in this exceptional land that LIYA PARFUM PARIS finds its deep inspiration, where scents and colors blend to create unforgettable olfactory experiences.
Generosity, joy and peace are the values that characterize our essence. We believe that perfumery goes beyond the art of creating exquisite fragrances. It must embody inner and outer beauty, evoke emotions and tell stories. This is why LIYA PARFUM PARIS is committed to sharing these values with you through our unique creations.
To bring this inspiration to life, we chose to establish ourselves in the world capital of perfumery, Grasse. This mythical city is the birthplace of perfume, listed as an intangible heritage of humanity. Here, we draw all the know-how, art and passion that make each LIYA PARFUM PARIS fragrance an exceptional sensory experience.
LIYA PARFUM PARIS - The art of perfumery, the soul of Morocco, the magic of Grasse
We pride ourselves on creating fragrances that transcend borders, awaken the senses and capture the very essence of our vision of the world. LIYA PARFUM PARIS is an invitation to an olfactory journey to the heart of beauty, tradition and emotion. Welcome to our perfumed universe, where each note tells a story, where each fragrance embodies an emotion, and where each bottle contains the quintessence of our passion.
The Founder: A story of passion
Aïcha is much more than a perfume designer. She is a woman whose every aspect of her life is deeply rooted in her identity, her roots and her passion. Each of the letters of "LIYA" represents the initials of her four precious children, an infinite source of inspiration.
Aïcha embodies the love of a land, that of the majestic Atlas Mountains, the region of Marrakech, and her country of heart, Morocco. She is imbued with the riches of this ancient land, where traditions and know-how are an inestimable source of well-being.
For over 20 years, Aïcha has been passionate about aromatic and medicinal plants. She has explored the secrets of phytotherapy, naturopathy and olfactotherapy, seeking to reveal their power to the world. Aïcha is a woman with a plural and universal identity. Parisian by birth, Tunisian by origin, Moroccan at heart and Berber by tradition, she embodies the cultural diversity that enriches our world.
She trained herself in holistic care, combining her knowledge of phytotherapy, her passion for naturopathy and her mastery of olfactotherapy. Her personal journey reflects her commitment to health and well-being. She came naturally to the world of perfumery to share her vision and values, to bring a new breath of fresh air to conventional perfumery.
Aïcha is a sensitive and passionate woman, living in the sense of sharing and what brings human beings together in their humanist values.
The LIYA PARFUM PARIS brand is much more than a creation, it is an inspiration. It is the expression of a deep personal story, the result of a sincere desire to share emotions and create perfumes that transcend borders. Each fragrance tells a story and each bottle contains the quintessence of love, passion and commitment of our creator, Aïcha.